Despite being a new introduction in the market, digital printing had captured 9% of the market by 2005! The popularity of digital printing has only grown since then. Be it brochures or labels, most companies prefer digital printing as they offer greater flexibility in depiction and high quality of work, at very competitive prices. This article will offer an insight into the mistakes that you must avoid when opting for digital label printing.
Digital Label Printing: Mistakes to Avoid
Have you ever wondered why most big companies place immense emphasis on labels? In fact, it is believed that product launches are bound to prove ineffective if the products are not labeled with care. Research has proven that customers often make impulse purchases on the basis of the product label. Therefore, it is in no way that you can afford to ignore label printing. Below is a list of mistakes you should watch out for when you opt for digital label printing:
1. Neglecting the design aesthetics
It’s essential that the label offers information about the product concisely. It is also imperative that all information is presented in an attractive way to grab as many eyeballs as possible and motivate impulse sales.
2. Opting for low quality material
Make sure that the raw materials, such as paper and ink used for the labels, are of good quality. A design may seem wonderful at a conceptual level, but it can never be emerge well if created with poor ink and paper.
3. Not crosschecking the material sent to the printer
It often happens that you send your printer incomplete data that makes it difficult for them to deliver your order on time. It’s advisable to avoid such mistakes if you opt for digital label printing. You must not:
Crosschecking the material that you sent to the digital label printing company will help the printing company to produce the same quality of labels as you require. Prior to hiring, it is also advisable to confirm about the resolution and format for optimum print quality.
Digital Label Printing: Mistakes to Avoid
Have you ever wondered why most big companies place immense emphasis on labels? In fact, it is believed that product launches are bound to prove ineffective if the products are not labeled with care. Research has proven that customers often make impulse purchases on the basis of the product label. Therefore, it is in no way that you can afford to ignore label printing. Below is a list of mistakes you should watch out for when you opt for digital label printing:
1. Neglecting the design aesthetics
It’s essential that the label offers information about the product concisely. It is also imperative that all information is presented in an attractive way to grab as many eyeballs as possible and motivate impulse sales.
2. Opting for low quality material
Make sure that the raw materials, such as paper and ink used for the labels, are of good quality. A design may seem wonderful at a conceptual level, but it can never be emerge well if created with poor ink and paper.
3. Not crosschecking the material sent to the printer
It often happens that you send your printer incomplete data that makes it difficult for them to deliver your order on time. It’s advisable to avoid such mistakes if you opt for digital label printing. You must not:
Forget to double check for spelling or typing error
Send website links and expect your printer to print images from there. Website images may appear perfect on the computer screen but are of very bad resolution, which might look horrible on the labels, when printed.
Send your design in unsupported software, such as PDF. You may rather opt for Adobe Photoshop or Illustrator and give open files.
Crosschecking the material that you sent to the digital label printing company will help the printing company to produce the same quality of labels as you require. Prior to hiring, it is also advisable to confirm about the resolution and format for optimum print quality.
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