In 2010, printers spent approximately $166 million on digital printing of labels and packaging, according to Bob Leahey, Associate Director of InfoTrends. He expects this number to grow by around 10% every year through 2015. Why is digital label printing becoming increasingly popular?
Advantages of Digital Label Printing
Labels are a great marketing tool and, in some cases, a necessity. Sometimes the bulk of the labels needed does not justify incurring a huge expense. This is where digital label printing comes to the rescue, especially smaller companies that are usually tight on budget. Here are some of the main advantages offered by modern technology, in the form of digital means of creating labels:
Speed:
Unlike traditional printing, digital label printing does not require the creation of plates. In fact, the time required for setting up the machine is minimal. While the set up for traditional printing would take hours (especially for a four color job), a digital printing press can print a custom label in a matter of minutes.
Quality:
Digital label printing is a great option if you are looking for high resolution images, with vibrant colors. The detailing and sharpness of the images are incomparable to offset or traditional printing.
Flexibility:
Digital label printing can produce up to 1,000 custom labels, with each label having different data. It gives you the flexibility of picking up different information from the database, which could be numbers, barcodes, etc. This option also gives you the chance to proofread just before the printing takes place.
Cost effectiveness:
Since films, chemicals etc are not required in digital label printing, the fixed cost is much lower than offset printing. If you are looking to print a small number of labels, only digital printing costs will be justified. Before this option was available, one would have to order a massive number of labels in order to keep the unit price low.
Easy implementation of changes:
You may need to constantly improve your label design or copy in order to enhance the marketability of your product. If you need frequent changes in the design and/or content of the labels, digital label printing is the best option. You will not need to keep paying for changes in the color and copy.
While digital label printing does offer several advantages, one needs to identify a reputed provider of these services to be able to reap the maximum benefits.
Advantages of Digital Label Printing
Labels are a great marketing tool and, in some cases, a necessity. Sometimes the bulk of the labels needed does not justify incurring a huge expense. This is where digital label printing comes to the rescue, especially smaller companies that are usually tight on budget. Here are some of the main advantages offered by modern technology, in the form of digital means of creating labels:
Speed:
Unlike traditional printing, digital label printing does not require the creation of plates. In fact, the time required for setting up the machine is minimal. While the set up for traditional printing would take hours (especially for a four color job), a digital printing press can print a custom label in a matter of minutes.
Quality:
Digital label printing is a great option if you are looking for high resolution images, with vibrant colors. The detailing and sharpness of the images are incomparable to offset or traditional printing.
Flexibility:
Digital label printing can produce up to 1,000 custom labels, with each label having different data. It gives you the flexibility of picking up different information from the database, which could be numbers, barcodes, etc. This option also gives you the chance to proofread just before the printing takes place.
Cost effectiveness:
Since films, chemicals etc are not required in digital label printing, the fixed cost is much lower than offset printing. If you are looking to print a small number of labels, only digital printing costs will be justified. Before this option was available, one would have to order a massive number of labels in order to keep the unit price low.
Easy implementation of changes:
You may need to constantly improve your label design or copy in order to enhance the marketability of your product. If you need frequent changes in the design and/or content of the labels, digital label printing is the best option. You will not need to keep paying for changes in the color and copy.
While digital label printing does offer several advantages, one needs to identify a reputed provider of these services to be able to reap the maximum benefits.
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