According to Printing Industries of America’s Economic and Market Research, the market size of printing forms, labels and tags in 2009 was $8.8 billion. The market for digital label printing is growing, as it offers a great deal of flexibility and a number of convenient options.
Digital Label Printing: 5 Most Common Questions
Answers to these most frequently asked questions about digital label printing can help you make a more sound decision when considering various options:
Q1: If my primary objective is to get high quality labels, which printing technology should I choose?
A1: For high quality labels, the choice should be digital label printing. This option offers high resolution images with a high degree of detailing and vibrant colors. On the other hand, offset printing is prone to inconsistent quality on account of the variation in ink usage. This means that with every label printed, the color will become lighter. Moreover, a high degree of manual precision and skill is needed to achieve high quality. The margin of error with digital printing is negligible, since the process is automated.
Q2: What are the costs involved in getting my labels printed?
A2: If you are looking at printing a lower number of labels (less than 1000 labels), the per-unit cost with digital label printing will be lower than with offset printing. This is because this option does not involve costs of setting up the machine or costs associated with plates, film or chemicals. If your requirement is much higher, the price per unit of offset printing would be below the digital option.
Q3: I need labels printed very quickly, what printing method should I opt for?
A3: If you’re in a hurry, opt for digital label printing. This has a very low turnaround time, as it does not need plates to be created. The machine set up is almost immediate and you can have custom label printed in a matter of minutes.
Q4: Can changes in design be made even at the last minute?
A4: With digital printing of labels, changes to design or copy can be made even minutes before the printing begins. If you need the flexibility of last minute changes, offset printing is not the option for you. In this case, design and text changes are cumbersome and time consuming.
Q5: What if I don’t like the look of my labels after printing?
A5: With offset printing, you will get to know what your labels will look like after the printing job is complete. On the other hand, with digital label printing, you can print a few and then make changes to the design or copy.
Digital Label Printing: 5 Most Common Questions
Answers to these most frequently asked questions about digital label printing can help you make a more sound decision when considering various options:
Q1: If my primary objective is to get high quality labels, which printing technology should I choose?
A1: For high quality labels, the choice should be digital label printing. This option offers high resolution images with a high degree of detailing and vibrant colors. On the other hand, offset printing is prone to inconsistent quality on account of the variation in ink usage. This means that with every label printed, the color will become lighter. Moreover, a high degree of manual precision and skill is needed to achieve high quality. The margin of error with digital printing is negligible, since the process is automated.
Q2: What are the costs involved in getting my labels printed?
A2: If you are looking at printing a lower number of labels (less than 1000 labels), the per-unit cost with digital label printing will be lower than with offset printing. This is because this option does not involve costs of setting up the machine or costs associated with plates, film or chemicals. If your requirement is much higher, the price per unit of offset printing would be below the digital option.
Q3: I need labels printed very quickly, what printing method should I opt for?
A3: If you’re in a hurry, opt for digital label printing. This has a very low turnaround time, as it does not need plates to be created. The machine set up is almost immediate and you can have custom label printed in a matter of minutes.
Q4: Can changes in design be made even at the last minute?
A4: With digital printing of labels, changes to design or copy can be made even minutes before the printing begins. If you need the flexibility of last minute changes, offset printing is not the option for you. In this case, design and text changes are cumbersome and time consuming.
Q5: What if I don’t like the look of my labels after printing?
A5: With offset printing, you will get to know what your labels will look like after the printing job is complete. On the other hand, with digital label printing, you can print a few and then make changes to the design or copy.
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